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Sheila Keller, Marketing Strategist

Applied Imaging Grows Managed Print Services Business With Recent Acquisition

Applied Imaging, one of the USA’s largest and most successful providers of office technology products and services, has acquired Lasers Resource, a Grand Rapids-based managed print services (MPS) specialist, effective December 1, 2020. All Lasers Resource locations will now operate under the Applied Imaging brand and their customers will now have access to the vast array of Applied Imaging’s products and services. Lasers Resource was founded in 1991 as a laser printer toner remanufacturer, but evolved over the years to focus on helping customers effectively manage their printer fleets with MPS and become an authorized HP printer reseller. Applied Imaging has also had a focus on MPS with their PrintSmart offering and with the acquisition will add the HP line-up of printers to its list of represented manufacturers. Lasers Resource is the fourth acquisition Applied Imaging has completed during the COVID-19 pandemic; Kopy Sales in Traverse City, Michigan, Upstream Office Solutions in Tampa, Florida, and ACR in Luna Pier, Michigan. This acquisition is very strategic and will be important to adapting to changes in the industry. “We plan to keep the entire Lasers Resource staff to make the transition seamless for their customers,” said Applied Imaging’s founder and president, John Lowery. “They’ve had an excellent reputation in our market for almost 30 years, so we’re excited to bring both their employees and their customers into the growing Applied Imaging family.” “Both cultures are centered on people, innovation, and delivering an exceptional customer experience,” remarked Laser Resource CEO, Tom Senecal. “I’m excited that our customers now have access to many more products and services such as IT services, document management hardware and software products, document shredding, large format printing, facilities management and much more.”