Grand Rapids, MI (December 15, 2025) — Applied Innovation announced that it has been named a 2025 ENX Magazine Elite Dealer, earning recognition among the industry’s top office technology dealerships as identified by ENX Magazine, a publication of Affinity Business Communications.
The annual Elite Dealer list is considered a “who’s who” of the office technology dealer community, highlighting companies that demonstrate excellence across key areas such as marketing proficiency, growth initiatives, technology leadership, industry accolades, and community support.
Applied Innovation was recognized for several standout accomplishments and strengths highlighted by ENX Magazine, including:
- Marketing expansion: Continued diversification of marketing initiatives through webinars and events, paid search, social media, email campaigns, and strategic, industry-specific outreach supported by increased media coverage that bolstered public relations efforts.
- Top takedown: A major contract agreement supporting an education account serving more than 100 schools, exceeding $1.5 million.
- Inc. 5000 recognition: Placement on the Inc. 5000, including notable rankings such as #85 fastest-growing company in Michigan, #24 in Grand Rapids, and #386 fastest-growing IT services company in the nation, alongside top sales/partner status with OEMs including Canon, Ricoh, Kyocera, HP.
- Helping hands: Strong community engagement through annual fundraising events, including the Casino Royale Charity Gala the Annual Golf Classic benefiting causes that support children with weakened immune systems and life-threatening conditions. Team members also receive 16 paid volunteer hours annually to serve organizations they care about.
“This recognition reflects what our customers feel every day. Our goal at Applied is to show up with expertise, urgency, and a real commitment to making technology work for people,” said Casey Lowery, President of Applied Innovation. “In a year when businesses have had to navigate nonstop change, I’m proud of how our team kept raising the bar by expanding our services, strengthening our partnerships, and investing in our communities. Being named an ENX Elite Dealer is an honor, and it motivates us to keep earning that trust.”
Each year, ENX Magazine evaluates Elite Dealer applicants across a range of criteria, including service excellence, marketing strength, growth strategy, technology leadership, industry recognition, and philanthropic involvement. Honorees are profiled in ENX Magazine’s Elite Dealer coverage.
About Applied Innovation
With nearly forty years of industry expertise, Applied Innovation provides imaging, technology, and automation services to businesses, healthcare organizations, educational institutions, and manufacturing operations. Applied’s technology services and solutions are created with one goal in mind: to improve their clients’ businesses and the lives of the people working within them. Applied Innovation locations in Michigan, Indiana, Ohio, and Florida are home to over 500 team members, world-class technology partnerships, and a unique Customer Loyalty Center. To learn more, visit: www.appliedinnovation.com.
About ENX Magazine
ENX Magazine is a monthly publication dedicated to the office technology and document imaging industry since 1994. Now in its 32nd year, ENX Magazine continues to deliver exclusive editorial coverage on market opportunities and issues, news and trends, company profiles, new products, and industry insights. With a monthly circulation of more than 13,000 hard copies, ENX Magazine serves as a leading integrated resource that brings together industry people, products, and business concepts and strategies for office technology industry professionals. The magazine also publishes ENX The Week In Imaging, a weekly e-newsletter that provides news, profiles, technology and business updates, along with blogs from some of the industry’s most prominent players.