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Sheila Keller, Marketing Strategist

Applied Innovation named 2012 Elite Dealer by The Week In Imaging

GRAND RAPIDS, MI – Applied Imaging ( has been selected as a 2012 Elite Dealer by The Week in Imaging (, an online information and news publication for resellers of imaging technology, supplies and services.

“These awards don’t necessarily recognize or honor the biggest dealers, but rather a cross section of the industry although most are growing and doing rather well from a financial perspective,” states Scott Cullen, publisher and editor of The Week in Imaging. “The focus is on growth, innovative marketing and sales programs, community leadership, and leadership within the industry.”

“Being recognized as a 2012 Elite Dealer by The Week in Imaging for the second consecutive year aligns perfectly with Applied’s corporate theme for 2012, Focus 2012,” said John Lowery, President of Applied Imaging. “Both recognize superior client service and show our continued focus that we believe it is our team’s unwavering commitment and dedication to our clients that is at the core of this exciting recognition.”

“Applied Imaging is honored to be recognized as a 2012 Elite Dealer by The Week in Imaging,” said Lowery. We believe it is a reflection of our ‘Keep It in the Mitt’ spirit that has a primary focus on our local communities and our internal team.”

This year’s Elite Dealer honorees encompass dealerships with revenues of less than $5 million a year to those with revenues of more than $50 million. These dealers are the entrepreneurs, innovators, top sellers, and celebrated members of the communities in which they work and that provide office technology, software, and services to businesses and organizations of all sizes. Many of these dealers also do a terrific job of donating time and money to their local and national charitable organizations and causes, have a nurturing work culture, treat their employees well, and offer innovative marketing programs.

“It’s never any one quality that makes an Elite Dealer, it’s a combination of qualities,” says Cullen. “And that’s why we are proud to recognize Applied Imaging as a 2012 Elite Dealer.”

“We are also pleased to receive this honor since 2012 is our 25th anniversary year.” Lowery added. “This recognition validates our vision for the future and Applied Imaging’s consistent investment in adding value to the ongoing service our clients experience.”