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Sheila Keller, Marketing Strategist


  Applied Imaging, the premier office technology company in Michigan and Northern Ohio, and the National Football League’s Detroit Lions have agreed to a five year partnership that promises to mutually benefit both parties. Applied Imaging will gain usage rights to the Lions logo for marketing and merchandise purposes and become the Lions “Official Office Technology Partner”.  Applied Imaging will provide the Lions with all their office technology needs, including document destruction services and sponsor events that assist the Lions’ marketing efforts in Western Michigan. Applied Imaging has a history of supporting sports teams and events including the LPGA Volvik Championships in Ann Arbor, the United Shore Professional Baseball League in Utica, the Grand Rapids Whitecaps and Great Lakes Loons (Midland, MI)  minor league baseball teams and more. “Part of our culture has always been to support the communities we serve and make sure fun is a part of our everyday life. Sports and sporting events not only bring revenue into a market, they also generate pride within a community and a whole bunch of fun,” said Applied Imaging’s President, John Lowery. “Football creates passion which is why for years we’ve successfully held our annual Tailgate Bash prior to the Michigan/Michigan State football game. Customers and prospects love it because they have fun. Our Lions partnership is an extension of our desire to support our communities and ensure fun remains a part of our culture.” Lowery founded Applied Imaging in 1987. From its roots in Grand Rapids, the company has grown to over 400 employees with offices in Kalamazoo, Muskegon, Lansing, Traverse City, Alpena, Novi, Ann Arbor, Clio, Troy and most recently, Toledo, Ohio. Applied Imaging’s business includes the sales and service of copiers, printers, document storage and retrieval products, shredding/document destruction, managed network services and software solutions that help customers be more productive and efficient when it comes to document workflow. Manufacturers represented by Applied Imaging now include Ricoh, Canon, Kyocera, Océ, Samsung, OnBase, Microsoft, Duplo and more. To take a tour of Applied Imaging and experience the fun and exciting culture, click here.