In a visit to Graph Expo last week I learned a few interesting statistics that will change or confirm the way you view printed output…
- Print Drives 78% of all Donations to Non-Profits
- On Paper You Can Read Information 10-30% Faster
- 80% of Households Read Advertising Mail
- The Paper industry Plants Three Times More Trees Than it Cuts
- Handing Out 2,000 Business Cards Will Increase Your Business an Average of 2.5%
- Response Rates from Direct Mail are Up 14% and Email Response is Down 57%
- Reading a Printed Newspaper Instead of Online News Produces 20% Less CO2.