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Sheila Keller, Marketing Strategist

Production print statistics & why print is better

In a visit to Graph Expo last week I learned a few interesting statistics that will change or confirm the way you view printed output…
  • Print Drives 78% of all Donations to Non-Profits
  • On Paper You Can Read Information 10-30% Faster
  • 80% of Households Read Advertising Mail
  • The Paper industry Plants Three Times More Trees Than it Cuts
  • Handing Out 2,000 Business Cards Will Increase Your Business an Average of 2.5%
  • Response Rates from Direct Mail are Up 14% and Email Response is Down 57%
  • Reading a Printed Newspaper Instead of Online News Produces 20% Less CO2.