Inside Applied Innovation’s Customer Loyalty Center: Fast, Friendly, Amazing Service
Behind the Scenes of Real Human Support It’s 8:01 am., the coffee is hot, the headsets are on, and the first call of the day is already in. “Hi, my
About Us
Passion For
Managing technology shouldn’t be complicated or impersonal.
At Applied Innovation, we believe technology should work for people, not the other way around. From the office to the cloud, we make it simple to run your business smarter, faster, and more securely. Whether you’re hybrid, remote, or on-site, we’re the partner who meets you where you are, and helps you get where you want to go next.
About Applied Innovation
Your One Partner for Smarter Business Technology
We’re not your average technology provider. We’re your partner in progress, combining cutting-edge tools with the kind of service you can actually feel. For nearly four decades, Applied Innovation has helped organizations of every size simplify their technology, strengthen security, and streamline operations.
We’re proudly independent and family-owned, with the freedom to always do what’s right for our clients. Our team of innovators, more than 500 strong, delivers fast, friendly, and amazing service that keeps your business moving forward with confidence.
0
+ Yrs
Helping Businesses Grow
0
Hrs
Average On-Site Response Time
0
+
Technicians in the Field
0
+
Devices Under Contract
0
+
Tickets Closed Each Month
0
%
Client Retention Rate
0
+
Average Monthly Service Calls
Our partnership is a high
five waiting to happen.
Our 98.8% customer retention rate says it all: We love what we do, and you will, too. For more than three decades, we’ve brought straightforward, jargon-free technology services to clients across a range of partners and industries. From imaging to technology to automation, you can count on Applied Innovation for pragmatic and future-focused solutions. Customers consistently tell us our team strikes the perfect balance of knowing the bits and bytes of everything we do but explaining it in clear, concise terms relevant to your business.
Our Culture
A Passion for Service.
For People. For Business.
Our culture is the heartbeat of Applied Innovation, and it starts with people. Every decision, every solution, and every success story begins with our commitment to serving others. We call it Applied Chemistry, the unique mix of energy, values, and collaboration that makes our team different.
We show up every day with one goal: to create technology experiences that make life easier, not harder. Because behind every piece of hardware or line of code, there’s a person counting on it to work.
Our 3 Keys of Success
Fast – We respond with urgency and precision.
Friendly – We make business technology human.
Amazing – We go above and beyond, every time.
Applied Chemistry: Our Elements of Success
At Applied Innovation, our values aren’t just printed on the wall, they’re lived out every day across every location. We call them our Elements of Success, twelve principles that define how we treat one another, our customers, and our communities.
Build Team Unity
We bond, support, and grow together.
Family
We honor and prioritize family.
Knowledge
We never stop learning.
Creativity
We cultivate ideas that spark progress.
Dream
We imagine bold possibilities, then make them real.
Success by Selection
Right person. Right job. Right fit.
Hit the Number
We aim high and deliver results.
Humility
Modest yet fearless. Courageous and kind.
Fun
Joy fuels innovation.
Service
We serve others first.
Integrity
We do the right thing, always.
Community
We pay it forward.
Our Annual Theme
Focused Intention.
Shared Momentum.
Every year, we choose a unifying theme that sets the tone for how we grow, together. It’s our compass, our rallying cry, and a reminder of what matters most. Each theme reflects the heart of Applied Chemistry and challenges us to bring our best selves to every interaction, project, and partnership.
Our annual theme gives every Innovator, from Grand Rapids to Tampa, a common focus and a shared purpose. It helps us stay aligned, motivated, and intentional about how we serve our customers, support one another, and lead with heart.
Leadership isn’t about titles, it’s about impact.
For 2026, we chose the theme Lead because leadership lives in everyone. It’s in the way we show up for each other, treat people with kindness and respect, and deliver fast, friendly, and amazing service.
We believe every Innovator can lead, not just through management, but through mindset:
- Leading by example in every customer interaction.
- Staying curious, accountable, and solutions-oriented.
- Living out the principles of our Applied Chemistry.
- Remaining steady and positive through change.
Leadership, to us, means lighting the way forward, for our customers, our communities, and one another.
Sustainability
Sustainably driven.
Future Focused.
We believe innovation and sustainability go hand in hand. That’s why we’re constantly rethinking how we operate, from eco-conscious product partnerships to responsible recycling programs that reduce waste and conserve resources.
Every small action adds up to meaningful impact.
0
+
Trees Saved
0
m+
Pounds of Paper Recycled
0
+
Cubic Feet of Landfills Saved
Our Solutions
We’re passionate about what we do, and it shows in our clients’ success. Our technology services and solutions are created with one goal in mind: to improve our clients’ business and the lives of the people working within them. Business is best when it’s enjoyed, and Innovation is best when it’s Applied.
Join a Team That’s Redefining What Business "Tech Company” Means.
At Applied Innovation, you won’t just find a job, you’ll find purpose. We’re a team of thinkers, builders, and doers who believe that business is best when it’s enjoyed, and innovation is best when it’s Applied.
We empower every Innovator to grow, contribute, and lead, whether that’s through hands-on training, community involvement, or simply showing up with passion and curiosity every day.
You’ll fit right in if you:
- Love solving problems that make people’s lives easier.
- Thrive in a culture built on trust, fun, and forward thinking.
- Want to make a lasting difference in your community and career.
Recent News + Articles
Section 179 Made Simple: 2025 Tax Savings for Your Business
Running a business often means investing in equipment, technology, and other big-ticket items to keep things moving. The good news? The IRS gives businesses a way to save money on
Raise the Stakes for Kids: 7th Annual Casino Royale Returns October 1st to Benefit Children’s Healing Center”
Grand Rapids, MI – September 12, 2025 – Applied Innovation, a complete office technology provider based in Grand Rapids, is thrilled to announce its 7th Annual Casino Royale, an evening