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Sheila Keller, Marketing Strategist

5 Goals Your Business Wants to Achieve

Electronic Content Management. Content Services. Information Management. Content Management. Document Management. 

What’s REALLY the difference? What do these mean? Why are they important? I know what you must be thinking. “I hear these buzz words all the time but I don’t understand what it has to do with my business. It sounds like a bunch of marketing jargon that was put on paper to confuse me. My primary goals in business are to make money, control expenses, innovate, find easier and more efficient ways to do business, all while managing risk and ensuring compliance.” I hear you loud and clear. Your business goals are music to my ears! What if I told you – these buzz words you hear so often could possibly be the golden ticket to bringing you to your desired state and minimizing any challenges that could be hindering you from achieving them?

Interesting Statistics About Productivity

Now that I’ve got your attention, let’s talk about some things that could potentially be hindering your goal achievement. Through my research, I’ve stumbled on some pretty alarming statistics. Tell me if these resonate with you. 1. Challenges with documents are accounting for a 21.3% overall staff productivity loss in the average organization. 2. Professionals spend 50% of their time searching for information and take an average of 18 minutes to locate each document. 3. 77% of business owners want to be able to access files remotely.
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The obvious point to these statistics is: most businesses have employees that spend too much time finding documents, searching for information within a document, filing documents, and reproducing lost documents. In a day and age where TIME IS MONEY, can your business afford to lose labor in activities such as these?

The Evolution of Electronic Content Management

I want to point out the evolution of Electronic Content Management. Originally, it started as a repository for multiple users to push information into for an organization to own and use and allow users across the enterprise to have access any time, anywhere. But the reality is, “content” resides all over the place in most organizations – structured and unstructured. Structured information could reside in ERP systems, SharePoint accounts, or even legacy “content management” systems. Unstructured information is flowing in and out of organizations at all times – and can be in the form of incoming faxes, emails, or even hand written documents sitting on your desk. Capturing all of this information could feel overwhelming and unrealistic – but its not. Achieving your organizational goals isn’t as unrealistic as you may think. Don’t believe me? We can help. Though the buzz words may sound intimidating, it really boils down to – How can a company, such as Applied Imaging, understand the underlying challenges that are hindering you from achieving your business goals and apply a solution that will SAVE YOUR COMPANY TIME, which will ultimately SAVE YOUR COMPANY MONEY and allow you to focus on what’s really important? Well, I’m glad you asked. You’ll learn that AND more if you join Applied Imaging for one of our Lunch & Learns in a location that’s convenient for you. We will help you understand how to take the structured and unstructured information in your organization and manage the content efficiently to help you achieve your organizational goals.

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