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Bonnie VanSledright, Content Producer

“Elite Dealer” Status Awarded to Applied Innovation from ENX Magazine 

Grand Rapids, MI, November 18, 2022, – Applied Innovation is proud to be named, once again, “Elite Dealer” by ENX Magazine. The monthly publication is widely recognized across the nation and the “Elite Dealer” status is a highly coveted award. Now in its 25th year, ENX Magazine is dedicated to the office technology and document imaging industry.  Like many other office technology businesses, Applied Innovation works hard to achieve excellence by prioritizing their customer service and continuing to provide innovative products and services to the industry.


Companywide goals are set each year by Applied Innovation. Year after year, there is one area of focus that is particularly key to their success – customer service. From their Customer Loyalty Center that ensures every incoming call is answered by an actual human to their service technicians who respond to requests within 3.3 hours, customer service is always top of mind. By maintaining key performance indicators, Applied Innovation ensures every customer is taken care of in a timely manner. Applied technologies and services may be in the cloud, but their people are right here on the ground, always accessible and available to be on site when needed. Their commitment to service is a key element to Applied Innovation’s culture and their team is consistently fast, friendly, and amazing.

Additional Criteria

Beyond customer service, there are several different areas of evaluation considered for the “Elite Dealer” status like marketing proficiency, growth initiatives, and technology leadership.  In June 2022, Applied Innovation (formerly Applied Imaging) announced their new name to better reflect the full suite of technology, automation, and imaging services offered by the company. Along with the name change, a new logo, brand identity, website, and social handles were launched. As Applied has grown, their customers turned to them for more advanced technology. The new name, Applied Innovation, means more: more practical solutions, more above-and-beyond service, and more forward-looking technology to help their clients drive their businesses to the next level.

Applied Innovation brings over 35 years of expertise to the industry and strives for excellence through their dedication to customer service and commitment to bringing innovative ideas and tools to the technology landscape. Applied Innovation is honored to be announced as an “Elite Dealer” in 2022 by ENX Magazine. 

About Applied Innovation

With over 35 years of expertise, Applied Innovation provides imaging, technology, and automation services to businesses, healthcare organizations, educational institutions, and manufacturing operations. Our goal, to improve our clients’ businesses and the lives of the people working within them, is measured by our 98.8% client retention rate. Applied Innovation locations in Michigan, Indiana, Ohio and Florida are home to over 500 team members, our world-class technology partnerships and a unique Customer Loyalty Center.