Every Other Week Updates from The Squad

Welcome to The Scoop! Your new hub for everything marketing related. We’ve gathered a lot of feedback from voice of field and one of the greatest challenges we’ve uncovered is there being multiple streams of communication related to marketing initiatives.

The purpose of The Scoop is to create a constant stream of communication and keep you in the know. This landing page will be updated every other Thursday. You can use this platform to stay up to date with marketing projects and get involved with the marketing of Applied Innovation.

So, enjoy The Scoop… before it melts.

Special Announcements

ImagePalooza RSVP Open

“ImagePalooza 2023; A Knights Journey” will be held at Grand Rapids HQ Friday, July 21st . Juggling, jousting, jolliness, and Jared Wike most likely getting on stage. All this and more at the renaissance event of the year! Spouses are welcome after the company meeting.

Please use the below button to RSVP yes or no and/or reserve your hotel room. Hotels & RSVPs are due no later than June 23rd.

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Recent Events

Topgolf With Datto

We had a great time at the Datto Topgolf event in Auburn Hills, serving our Southeast Michigan clients and prospects. With a great mix of contacts from Schools, Consulting Firms, Real Estate Brokers, and Manufacturing facilities, we were all able to get together to discuss security trends with Microsoft 365 and the reality of having the right toolset to combat cyber threats.

Upcoming Events

Hyland Breakfast, Lunch, & Learn

Hyland OnBase customers will be personally invited by the Automation Team & Marketing to attend a workshop at the Grand Rapids HQ office. They will learn about automating processes with workflow, an intro to WorkView, integrations, and PM tools. Breakfast and lunch are included and will be a great way to educate our OnBase users on what’s new!

Traverse City Ribbon Cutting

We’re excited to host the long-awaited ribbon ceremony of our Traverse City office! After facing Covid and construction delays, we are thrilled to finally celebrate on Thursday, June 14 from 3:30 – 5:30PM. We’ll toast with champagne and savor light appetizers to celebrate our stunning new office space.

Kalitta Races

Applied Innovation is happy to partner with Kalitta Motorsports for the 4th year. We are honored to host four races this year, with our Applied Innovation dragster featured in the Norwalk, OH races June 22-25th. Invitations will be sent via the Marketing team. The Kalitta team will be racing at the below events:

March 9-12 Gainesville Raceway Gainesville, FL
May 19-21 Route 66 Raceway Elwood, IL
June 22-25 Summit Racing Motorsports Norwalk, OH
Aug 30- Sept 4 Lucas Oil Indianapolis Raceway Indianapolis, IN

*Photo from 2021 Norwalk Races*

Cybersecurity Webinar with Arctic Wolf

Arctic Wolf’s Senior Solutions Engineers, will discuss manufacturing cybersecurity trends, empowering organizations to enhance their security measures. As a bonus, attendees will receive a $25 Doordash gift card. With a goal of engaging 50 security leaders in the manufacturing industry, personalized invitations are preferred to maximize the opportunity to connect with clients and prospects. Refer to the attached launch packet to begin inviting your customers promptly.

News

Katie Wagner and John Lowery Selected as 2023 Difference Makers by ENX Magazine

Exciting News! We are thrilled to announce that Katie Wagner and John Lowery have been named 2023 Difference Makers by ENX Magazine. Join us in congratulating them and the other incredible honorees for their exceptional contributions to the office technology industry. Check out the full press release at the link below.

Sales Tools

Healthcare Web Page

Wondering about the challenges in the Healthcare industry? Imagine having a blueprint of where our products & services fit when meeting with the head Purchasing Agent at a multi-billion dollar hospital. Our scalable solutions work in all healthcare facilities, from hospitals to doctors’ offices and set Applied apart from the rest. Take a look at how we make the magic happen!

Michigan Head & Neck Institute Case Study

Security and productivity are critical in the Healthcare industry, and Michigan Head & Neck Institute, a specialized medical practice focusing on sleep apnea and TMJ, faces the challenge of managing both physical and digital patient records. To simplify their operations and improve efficiency, Applied’s team recommended implementing Multi-Function Printers (MFPs) that consolidate functions and enhance productivity. By adopting these advanced devices, the institute aims to streamline their workflow, ensure data security, and optimize overall performance.

...And Everything Else

Locations Web Page Changes

We’ve been working on building our local SEO for all Applied Locations. This effort includes using location keywords on each location page and adding local team information to the case studies and testimonials. Building our local SEO will help us rank higher on Google when people in search for products and services that we offer in their geographic location.

New Email Signature

Each touch point with a customer or prospect is another opportunity for us to familiarize them with our new brand. Email signatures play a much larger role in this than most think! That’s why it’s so important that we all have a consistent look, structure, and message. The image shown is how all of our signatures should be set-up and sized for outgoing emails.